The Newest Insights By Publishing Expert, Mark Leslie Lefebvre

Publishing Pitfalls / The Relaxed Author

The Newest Insights By Publishing Expert,
Mark Leslie Lefebvre, Owner of Stark Publishing

There has never been more opportunity, more options, more pathways for writers.

But with choice come potential pitfalls, traps, and career-limiting plays.

Some of the perils writers might encounter on their writing and publishing journey come from nefarious operators seeking to prey on the hopes and dreams of writers. Other dangers might even come from within, tendencies and traits that authors sometimes overlook; misunderstood information, or potentially even well-intended, but misguided and misinformed advice picked up along the way.

This book, which draws upon more than three decades of experience in writing, publishing, and bookselling, explores those pitfalls and hazards that writers should be aware of so they can navigate their own pathway to writing and publishing success.

Do you want to be a more relaxed author?

There are plenty of books and tips on writing faster, learning more marketing tactics and strategies, trying to maximize your ranking, hitting the top of the charts, juicing the algorithms, and hacking different ad platforms. While these are all important things — which the authors themselves regularly write and talk about — it’s also important to recognize that your author journey is a marathon, and not a sprint.

Joanna Penn and Mark Leslie Lefebvre have been in the business long enough to see authors burning out and leaving the writing life because they turned what they love into a hamster wheel of ever more production and marketing tasks they hate. It doesn’t have to be this way.

This book is a collection of tips on how to be a more relaxed author — and return to the love that brought you to writing in the first place.


Mark Leslie Lefebvre has been writing since he was thirteen years old and discovered his mother’s Underwood typewriter collecting dust in a closet. He started submitting his work for publication at the age of fifteen and had his first story published in 1992, the same year he graduated from university. Under the name Mark Leslie, he has published more than a dozen full length books. He pens a series of non-fiction paranormal explorations for Dundurn, Canada’s largest independent publisher. He also writes fiction (typically thrillers and horror) and edits fiction anthologies, most recently as a regular editor for the WMG Publishing Fiction River anthology series.

The very same year, Mark saw his first short story in print he started working in the book industry as a part-time bookseller, and was bitten by the book-selling bug. He has worked in virtually every type of bookstore (independent, chain, large-format, online, academic and digital). He has thrived on innovation, particularly related to digital publishing, and enjoys interacting with the various people who make the book industry so dynamic. Between 2011 and 2017, Mark worked at the Director of Self-Publishing and Author Relations for Kobo where he was the driving force behind the creation of Kobo Writing Life, a free and easy to use author/small-publisher friendly platform designed to publish directly to Kobo’s global catalog in 190 countries. By the end of 2016, Kobo Writing Life established itself as the #1 single source of weekly global unit sales for Kobo and, in primarily English language territories, responsible for 1 in every 4 eBooks sold. Mark has spoken professionally in the United States and Canada, in the UK and across Europe, specializing in advances in digital publishing and the vast and incredible opportunities that exist for writers and publishers. Stark Publishing is an imprint Mark created in 2004 when he released his first book One Hand Screaming. He has used the imprint to publish more than 25 books.

To request review copies or an interview, please contact Mickey Mikkelson at Creative Edge Publicity: / 403.464.6925.
We look forward to the coverage!

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